Claudia & Jesse, ACD Team

Pfizer · Two Things at Once

Drafting Travis Kelce to teach people the art of multitasking.

Awards
Gold MM&M Awards - Influencer Marketing
Silver MM&M Awards - Multi Campaign
LIA Finalist - Pharmaceuticals and Vaccines
Results
63M+TikTok views
2.4Boverall impressions
50M+Instagram views
400,000+likes on Instagram

No one in middle America wanted to get a COVID shot, but many were planning on getting a flu shot. So instead of using scare tactics, we leveraged Travis Kelce’s fame and personality to inspire people to add a COVID shot to their FLU shot plans, to literally do Two Things at Once.

The campaign amassed 2.4 billion overall impressions, 63+ million Tiktok views, 50+ million Instagram views and over 400,000+ likes on Instagram.

Pfizer 2 Things at Once board: Travis Kelce, a bandage on his arm, grills on a smoker built onto a ride-on mower in a backyard. Convincing Middle America to get their COVID-19 shot along with their flu shot. 4.5B+ impressions across channels, 220M impressions on TikTok and Instagram, 2.2M clicks to vaccine schedulers, 23% increase in co-admin (flu + COVID) in peak month (Oct ’23). Below, five film stills: a gym, a restaurant, an on-air radio booth, championship rings and the Pfizer end card
Behind the scenes: Travis Kelce on set on a ride-on mower, in a restaurant, in a gym and in a hot air balloon basket against a green screen, and posing with two crew members

AWARDED

MM&M Awards

  • Gold - Best Use of Influencer Marketing
  • Silver - Multichannel Campaign

LIA Awards

  • Finalist - Unbranded: Pharmaceuticals and Vaccines

We’d love to chat

Claudia Sarosiek

claudiasaro@live.com.au

linkedin.com/in/claudiasarosiek

Jesse Young

jesseyoungcreative@gmail.com

linkedin.com/in/youngjesse