Claudia & Jesse, ACD Team

Moxie Period Care · The Periodic Table

We turned science’s most iconic framework into an uncensored guide to rewrite the rules of period care, one orgasm at a time.

Media
Experiential, influencer, OOH, web
Awards
B&T Bravery Award
Results
+546%quarterly revenue
One in threeAussies reached
+696%transactions
+485%website views

Period care is full of things people are still too embarrassed to talk about.

So we made them impossible to ignore.

The Moxie Periodic Table turned the awkward and useful parts of periods into a bold, shareable resource: from cramps and orgasms to discharge, sex and everything in between.

It gave Moxie a new role in the category: not just selling period care, but owning the conversation around it. And the business followed, with revenue up 546% and transactions up 696%.

Four Moxie posters in a frame on a concrete wall: Am I still a virgin if I use a tampon?, Why am I always wet even when I'm not horny?, WTF is a menstrual cup and how does it work?, and The Moxie Periodic Table, your uncensored period guide

CASE STUDY

The Moxie Periodic Table: elements such as Sd Mad Sads, Hn Horny, Dr Dr Moxie and Cu Menstrual Cups, grouped into The Feels, Fixes, The Things and Community
The Moxie Periodic Table on a phone beside floating episode cards with experts and Moxie tampon tins on red and pink plinths
Periodic Table tiles for Self-Care, Killer Tunes, Horny, Mad Sads and Menstrual Cups float above a pink staircase in a red room
Moxie tampon tins and boxes of mini, regular and super tampons stacked on red and pink plinths
A woman stands on a city rooftop above a pink Moxie banner reading Orgasms stop period cramps. You're welcome. xo Moxie

This banner immediately got flagged and taken down. Why? It's just a helpful fact?

RECOGNITION

Campaign Brief The Work

  • Integrated & Branded Content Entertainment

We’d love to chat

Claudia Sarosiek

claudiasaro@live.com.au

linkedin.com/in/claudiasarosiek

Jesse Young

jesseyoungcreative@gmail.com

linkedin.com/in/youngjesse